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Why Buying Twitter Followers Is Damaging To Your Brand
“How can I get Twitter followers fast?” Doing it organically. It’s so…. Boring. Hard . Time Consuming. I’ve heard all those reasons and more for why businesses and personal brands…
Editor's Picks
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Why Buying Twitter Followers Is Damaging To Your Brand
“How can I get Twitter followers fast?” Doing it organically. It’s so…. Boring. Hard . Time Consuming. I’ve heard all those reasons and more for why businesses and personal brands…
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Moderating Comments and Managing Online Communities
Much has been writing over the years about how to manage comments in a blog or online community. However, recently, I was asked my opinion, so I thought I’d share…
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The Viral Marketing Virus
Listen up: going viral is a benefit to creating great content, not the goal. But if you’re really committed to creating a viral video marketing campaign: Creating viral content is…
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Social Media Customer Service Case Study
I have love/hate relationship with my hosting provider, GoDaddy. I have a host of issues with them, but one of the reasons I’ve stayed with them is 9/10 customer service…
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Why Facebook Is an Advertising Platform, Not A Social Network
Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” That’s because I wear two hats, I’m both…
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Measuring Social Media ROI
Phew! Here we go another year. Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. But…
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Stand Out in Social Media Marketing by Being Consistently Remarkable
Stand Out in Social Media Marketing? 3 Steps To Take Today. Spend anytime on social media or marketing blogs and you’ll see advice to make remarkable content. Yes. Be remarkable…
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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet. That doesn’t mean the process is easy. If only..there were a…
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KPI Dashboard for Social Media Metrics
Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. If you followed the process, it was probably very clarifying for you….
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How Social Media is Changing Customer Service
Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. One…
Tool Tuesday
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Best WordPress Plugins for Business
Posted on November 9, 2012 | 1 CommentI’m breaking a rule, because I am a wild and crazy rebel. This month’s “Tool Tuesday” is going out on Friday. WHOOP. Do I know how to party or what?... -
Klout and Kred – Social Influence Comparison
Posted on July 2, 2012 | 7 CommentsSocial influence measurement has been a hot topic again recently. One of the most articulate discussions comes from Tom Webster (BrandSavant) where he articulates (as a previous professor of rhetoric) that what... -
Why use social media for engaged customer service?
Posted on November 25, 2011 | 4 CommentsWhat’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience...
Everything you need to know about marketing, you learned in Kindergarden
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The Social Media Train – is it too late to catch it?
Posted on March 2, 2012 | No CommentsI’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Good news! This simply... -
Why Transparency Matters
Posted on January 24, 2012 | No CommentsWe hear all this discussion about corporations being more “human”. Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t... -
What we can learn from blog firestorms.
Posted on August 10, 2011 | 7 CommentsInteresting, isn’t it? Social media can be such a fantastic place – full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the...
