Inspired by Jay Boer’s 5 Ways to Add Marketing Helpfulness (which is a great article by the way) I’d like to expand on ways to use social media to increase helpfulness. Essentially, the idea is that if your business is helpful to your consumer, they will remember that next time they are in the market for the product or service you offer. I mention this very same topic in my recent interview with Tractor Beam Marketing. I say that social media has karma and businesses aren’t really used to having to consider karma in the way they do with social media. Its a new platform and a new way of understanding. I think its particularly powerful when what is shared is not directly self-serving.
Continue reading Everything you need in marketing, you learned in kindergarden.
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