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Why Social Media Inactives Have No Impact on Social Business Value
It’s interesting to me that the last post of this year is a rant. But it is. There has been so much talk about how social networks have user abandoning accounts or creating multiple accounts and...
Your Social Media Marketing Plan – Is The Goal Trust or Action?
Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more? Less? The latest Advertisin...
The Cost of a Tribe
“Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” It’s tru...