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Case Study Archive
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Why use social media for engaged customer service?
Posted on November 25, 2011 | 4 CommentsWhat’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience... -
What we can learn from blog firestorms.
Posted on August 10, 2011 | 5 CommentsInteresting, isn’t it? Social media can be such a fantastic place – full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the... -
What to learn from the Mashable 5 social media marketing successes
Posted on June 22, 2011 | No CommentsLet’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of... -
Start-ups making social media part of the business model
Posted on May 10, 2011 | 1 CommentOnce upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you... -
Social Media ROI – what are you measuring and how do you stack up?
Posted on April 27, 2011 | No CommentsSocial media is growing up and with that a continued demand on ROI. Confusion about ROI, what to track and how continues to linger in businesses large and small. While... -
Facebook Customization – Should You
Posted on October 1, 2010 | 1 CommentWhat’s the difference between a Facebook Page and a your website and why should you have both? To begin with, I believe that most website’s (content providers like magazines not... -
Hawaiian Airlines: Using social media fearlessly
Posted on September 7, 2010 | 2 CommentsSocial media is evolving and a very dynamic place to put your marketing efforts these days. Companies (and people, i.e. politicians) are just now learning to harness the power. There... -
The bus to Hawaii: Marriott boosts bookings over 40% with event mrketing
Posted on March 8, 2009 | No CommentsAlthough the economic crisis is having a critical impact on tourism and travel, Marriott and its Hawaiian business partners aren’t letting it stop them from one very successful marketing campaign....
