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Conversation Archive
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Why Transparency Matters
Posted on January 24, 2012 | No CommentsWe hear all this discussion about corporations being more “human”. Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t... -
The difference between an audience and a community in new media
Posted on September 13, 2011 | 5 CommentsIn the marketing world, we toss around some language that can be confusing. Two of those words are “audience” and “community.” Guess what? They aren’t one in the same. In... -
Socially Speaking What do YOU expect from brands and companies using social media?
Posted on July 13, 2011 | No CommentsFor sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for... -
Why I’m not writing about Google+ yet.
Posted on July 7, 2011 | 8 CommentsIts not that I don’t like Google+, I do. I think its elegant. I think its a brilliant integration of Google’s products. I think there are both useful and fun... -
When does social media backscratching currency lose its value?
Posted on May 25, 2011 | 6 CommentsSites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined?
