Today’s news that Google and Verizon have struck a deal that will end the internet as we know has barely made even a trickle in the Twitter-sphere. Everyone there is still talking about the demise of Google Wave. The Huffington Post, The NY Times and Fast Company have all reported on the Google-Verizon deal, but [...]
|
||||||
|
Inspired by Jay Boer’s 5 Ways to Add Marketing Helpfulness (which is a great article by the way) I’d like to expand on ways to use social media to increase helpfulness. Essentially, the idea is that if your business is helpful to your consumer, they will remember that next time they are in the market [...] 10 days after the original posting, I’ve updated my open letter to reflect current efforts on behalf of BP. Dear BP Marketing and PR team- Its been a rough couple of weeks, hasn’t it? Your strategic marketing plan is in the hole, giving way like an oil gusher to emergency disaster response. Suddenly, issuing press releases is [...] |
  |
|||||
|
Copyright © 2010 Akamai Marketing Connective Marketing through Social Media and Events - All Rights Reserved |
||||||
Social Bookmarks