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Social media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand. They give marketers a chance to listen to customers instead of just pushing information. Even in a crummy economy, sponsorship remains strong. Why is this? Well, there are several reasons. For one, sponsorship “bundles” media which means you can have a very rounded out, smart program with a single purchase, which means alot of the heavy marketing lifting (buying media, designing programs, etc.) is done for you. All that’s left [...] Jack Welch supports events and their business uses. |
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