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economy Archive
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Engagement is a top priority for businesses yet they aren’t using engagement techniques
Posted on June 22, 2010 | No CommentsSocial media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand.... -
Hawaii remains a strong sponsorship market and offers good values!
Posted on January 8, 2010 | No CommentsEven in a crummy economy, sponsorship remains strong. Why is this? Well, there are several reasons. For one, sponsorship “bundles” media which means you can have a very rounded out,... -
Jack Welch supports events and their business uses.
Posted on March 9, 2009 | No CommentsJack Welch supports events and their business uses. -
The Wells Fargo Debacle..and how to get around it
Posted on February 11, 2009 | No CommentsNormally I talk about sponsorships and the power of events, but I have to digress a little bit this week because of the Well’s Fargo Incentive trip debacle that will... -
Sponsorship survival tips
Posted on December 18, 2008 | No CommentsThe following article was written in partnership by Tara D. Coomans, Akamai Marketing, and edited by Brian Levine, Sponsorship Insights Group and originally appeared on the Sponsorship Insights Group blog...
