Akamai Marketing Connective Marketing through Social Media and Events » Event Marketing

7 tools for combining social media and event marketing

taracoomans — Tue, 17 Aug 2010 01:28:43 +0000

Recently, there has been much discussion by me and other marketing folks about the importance of content within a social media campaign.

I can’t help but think of events as the ultimate in content with social media. After all, what is more social than actually meeting face to face? Interactive is where its at. That’s why [...]

Engagement is a top priority for businesses yet they aren’t using engagement techniques

taracoomans — Tue, 22 Jun 2010 12:23:33 +0000

Social media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand. They give marketers a chance to listen to customers instead of just pushing information.

A new Forbes Insights study shows that businesses understand the value of [...]

Hawaii remains a strong sponsorship market and offers good values!

taracoomans — Sat, 09 Jan 2010 02:45:37 +0000

Even in a crummy economy, sponsorship remains strong. Why is this?

Well, there are several reasons. For one, sponsorship “bundles” media which means you can have a very rounded out, smart program with a single purchase, which means alot of the heavy marketing lifting (buying media, designing programs, etc.) is done for you. All that’s left [...]

The most illegal Wiener yet.

taracoomans — Fri, 24 Jul 2009 02:15:18 +0000

Who says its hard to do business in Hawaii? Pssshaw. Who says that there is always someone who ruins the party? Naaaaah.

Well, at least not in the fantasy world I live in. But, apparently, in the paradise I live it, marketing and fun are illegal….or at least by one group’s interpretation. Outdoor Circle (who I [...]

Oscar Meyer Weiner Mobile makes appearance in Hawaii

taracoomans — Sun, 28 Jun 2009 08:40:05 +0000

The Weinermobile is big news in Hawaii as moms and Hawaii residents and tourists alike love to see it and write about [...]