Sponsorship Archive

  • So I’m taking a little liberty with Tool Tuesday today – I’m going to talk about a tool. But the tool itself is so simple, that instead of talking about...

    Tool Tuesday: TweetChat

    So I’m taking a little liberty with Tool Tuesday today – I’m going to talk about a tool. But the tool itself is so simple, that instead of talking about...

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  • Social media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand....

    Engagement is a top priority for businesses yet they aren’t using engagement techniques

    Social media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand....

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  • Even in a crummy economy, sponsorship remains strong. Why is this? Well, there are several reasons. For one, sponsorship “bundles” media which means you can have a very rounded out,...

    Hawaii remains a strong sponsorship market and offers good values!

    Even in a crummy economy, sponsorship remains strong. Why is this? Well, there are several reasons. For one, sponsorship “bundles” media which means you can have a very rounded out,...

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  • Twitter. Everyone is doing it. Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events....

    Tweet-ups: the furture of events, sponsorship and event marketing

    Twitter. Everyone is doing it. Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events....

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  • I read today’s IEG with enthusiasm today. I was looking for some inspiration, some excitement. Something beyond the “how to get more business” articles that myself and thousands of others...

    Social Media and its impact on sponsorship

    I read today’s IEG with enthusiasm today. I was looking for some inspiration, some excitement. Something beyond the “how to get more business” articles that myself and thousands of others...

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  • The following article was written in partnership by Tara D. Coomans, Akamai Marketing, and edited by Brian Levine, Sponsorship Insights Group and originally appeared on the Sponsorship Insights Group blog...

    Sponsorship survival tips

    The following article was written in partnership by Tara D. Coomans, Akamai Marketing, and edited by Brian Levine, Sponsorship Insights Group and originally appeared on the Sponsorship Insights Group blog...

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  • Honolulu is an amazing event city. Every night, there is a fundraiser, networking or just plain fun event. For those of us that are “out there” the problem is more...

    So-you have an event, now what?

    Honolulu is an amazing event city. Every night, there is a fundraiser, networking or just plain fun event. For those of us that are “out there” the problem is more...

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  • Without belaboring the obvious: its a tough marketing atmosphere out there. I know. I already wrote a blog on this topic..but now it seems even more prescient. Whenever the economy...

    Why Event Marketing is more important than ever

    Without belaboring the obvious: its a tough marketing atmosphere out there. I know. I already wrote a blog on this topic..but now it seems even more prescient. Whenever the economy...

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  • Hawaii isn’t the only location in the country to be experiencing a decline in tourism, but relative to other locations (even other hot-spots) the importance of tourism to our economy...

    Sponsorship and event marketing for tourism

    Hawaii isn’t the only location in the country to be experiencing a decline in tourism, but relative to other locations (even other hot-spots) the importance of tourism to our economy...

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