Akamai Marketing Connective Marketing through Social Media and Events » Sponsorship http://akamai-marketing.com/wordpress Social Media Copywriting Event Marketing Tue, 17 Aug 2010 01:28:58 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Engagement is a top priority for businesses yet they aren’t using engagement techniques http://akamai-marketing.com/wordpress/2010/06/22/engagement-top-priority-budgets-and-techniques/ http://akamai-marketing.com/wordpress/2010/06/22/engagement-top-priority-budgets-and-techniques/#comments Tue, 22 Jun 2010 12:23:33 +0000 taracoomans http://akamai-marketing.com/wordpress/?p=211 Social media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand. They give marketers a chance to listen to customers instead of just pushing information.

A new Forbes Insights study shows that businesses understand the value of [...]]]> http://akamai-marketing.com/wordpress/2010/06/22/engagement-top-priority-budgets-and-techniques/feed/ 0 Hawaii remains a strong sponsorship market and offers good values! http://akamai-marketing.com/wordpress/2010/01/08/hawaii-remains-a-strong-sponsorship-market-and-offers-good-values/ http://akamai-marketing.com/wordpress/2010/01/08/hawaii-remains-a-strong-sponsorship-market-and-offers-good-values/#comments Sat, 09 Jan 2010 02:45:37 +0000 taracoomans http://akamai-marketing.com/wordpress/?p=81 Even in a crummy economy, sponsorship remains strong. Why is this?

Well, there are several reasons. For one, sponsorship “bundles” media which means you can have a very rounded out, smart program with a single purchase, which means alot of the heavy marketing lifting (buying media, designing programs, etc.) is done for you. All that’s left [...]]]> http://akamai-marketing.com/wordpress/2010/01/08/hawaii-remains-a-strong-sponsorship-market-and-offers-good-values/feed/ 0