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small business Archive
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On Alice in Wonderland and Social Media
Posted on February 3, 2011 | 1 CommentIf Alice is the business, then social media is Wonderland. Take a journey through Wonderland and see how the cast of characters compare to social media..and what Alice can learn from them! -
What to do about the “social media expert” conundrum
Posted on January 13, 2011 | No CommentsLet’s say you can hammer a nail straight into a 2×4 with one hit. Does that make you a contractor? Let’s say you can fly a kite, does that make... -
Planting the social media tree
Posted on January 7, 2011 | 1 CommentPatience is a virtue..but business rarely has that virtue. Especially small businesses whose OTHER virtue is flexibility and the ability to be dynamic. Its that willingness to be dynamic that... -
Free Tools for Listening and Monitoring Your Social Media Campaign
Posted on December 1, 2010 | 2 CommentsI get asked all the time about tools and resources for monitoring social media. The paid options are getting more relevant (and more affordable) but there are still some free... -
Twitter in 33 minutes a day
Posted on October 29, 2010 | No CommentsIf you’re concerned about the amount of time that social media takes, here’s a basic way to introduce your business to Twitter. When you first start with Twitter – your... -
What kind of guest are you at the social media party
Posted on October 22, 2010 | 4 CommentsImagine if you went to a party and saw someone who was surrounded by thousands of people. You might be curious, you might walk over to see what the stir... -
5 Hints for your new Facebook Page
Posted on October 18, 2010 | No CommentsSo! You got yourself a Facebook page – great start! When was the last time you tried to find your business’s Facebook page? Employing some best practices will make it... -
Is your customer relationship transactional or relational?
Posted on September 26, 2010 | No CommentsTraditional business relationships are almost purely transactional. Consumers engage when they need to (and rarely outside of that need) and businesses respond to the particular situation. Seems simple enough. Who... -
Aren’t marketing and PR and social media the same?
Posted on September 17, 2010 | 7 CommentsWhat really IS the difference between marketing and social media? Aren’t the really one in the same? In short: no. -
7 tools for combining social media and event marketing
Posted on August 16, 2010 | No CommentsRecently, there has been much discussion by me and other marketing folks about the importance of content within a social media campaign. I can’t help but think of events as...
