Inspired by Jay Boer’s 5 Ways to Add Marketing Helpfulness (which is a great article by the way) I’d like to expand on ways to use social media to increase helpfulness. Essentially, the idea is that if your business is helpful to your consumer, they will remember that next time they are in the market [...]
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Would you rather have 100,000 Twitter followers, 95% of whom don’t RT, @mention or even acknowledge you or 2,000 who hang on your every word and identify with your tweets in a passionate way? True, in either case, your REAL fans are likely to be in the mix, and your job is to identify and [...] I was reading an interesting article today about digital advertising. Essentially, the article supposes that the reason that TV and radio still get larger budgets than digital is the ability to tell a story. Telling a story is the most important aspect of branding. Give people something to relate to. Its true, you can’t tell a [...] When was the last time your marketing efforts included a content calendar? For social media, content is hugely important. If you don’t have a content strategy, you don’t have a strategy, no matter what social media tool or platform you are using. Also, if you have a website you should be incorporating an SEO strategy, which [...] Social media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand. They give marketers a chance to listen to customers instead of just pushing information. |
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