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social media Archive
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Why Buying Twitter Followers Is Damaging To Your Brand
Posted on March 22, 2013 | 2 Comments“How can I get Twitter followers fast?” Doing it organically. It’s so…. Boring. Hard . Time Consuming. I’ve heard all those reasons and more for why businesses and personal brands... -
Moderating Comments and Managing Online Communities
Posted on March 19, 2013 | 2 CommentsMuch has been writing over the years about how to manage comments in a blog or online community. However, recently, I was asked my opinion, so I thought I’d share... -
The Viral Marketing Virus
Posted on March 14, 2013 | No CommentsListen up: going viral is a benefit to creating great content, not the goal. But if you’re really committed to creating a viral video marketing campaign: Creating viral content is... -
Why Facebook Is an Advertising Platform, Not A Social Network
Posted on January 25, 2013 | 2 CommentsDear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” That’s because I wear two hats, I’m both... -
Measuring Social Media ROI
Posted on January 15, 2013 | No CommentsPhew! Here we go another year. Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. But... -
Stand Out in Social Media Marketing by Being Consistently Remarkable
Posted on January 8, 2013 | No CommentsStand Out in Social Media Marketing? 3 Steps To Take Today. Spend anytime on social media or marketing blogs and you’ll see advice to make remarkable content. Yes. Be remarkable... -
KPI Dashboard for Social Media Metrics
Posted on December 21, 2012 | No CommentsSince our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. If you followed the process, it was probably very clarifying for you.... -
How Social Media is Changing Customer Service
Posted on November 26, 2012 | No CommentsEmployee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. One... -
Social Media Strategic Plan Template
Posted on November 13, 2012 | 1 CommentNow is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different.... -
Best WordPress Plugins for Business
Posted on November 9, 2012 | 1 CommentI’m breaking a rule, because I am a wild and crazy rebel. This month’s “Tool Tuesday” is going out on Friday. WHOOP. Do I know how to party or what?...
