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social media Archive
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The Social Media Train – is it too late to catch it?
Posted on March 2, 2012 | No CommentsI’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Good news! This simply... -
What’s the ROI of Social Media Silence?
Posted on February 21, 2012 | 1 CommentIf you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there... -
Welcome to Hawaii PubCon Foodies
Posted on February 3, 2012 | No CommentsA little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February (see the session grid & register here) and at which I am... -
Why Transparency Matters
Posted on January 24, 2012 | No CommentsWe hear all this discussion about corporations being more “human”. Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t... -
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
Posted on December 29, 2011 | No CommentsThis is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly... -
9 social media trends to keep your eye on in 2012
Posted on December 22, 2011 | 3 Comments2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic... -
What makes a social media expert any different from a unicorn?
Posted on December 20, 2011 | No CommentsIts amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn. While unicorns are fairly easy... -
Why use social media for engaged customer service?
Posted on November 25, 2011 | 4 CommentsWhat’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience... -
Tool Tuesday: Sprout Social Update
Posted on November 22, 2011 | 2 CommentsWhen I last wrote about Sprout Social in May 2011, I’d been using it for a couple of months. And while I found a use for it, I only used... -
The Hard Questions of Social Media
Posted on November 10, 2011 | 3 CommentsWhile using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should...
