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When was the last time your marketing efforts included a content calendar? For social media, content is hugely important. If you don’t have a content strategy, you don’t have a strategy, no matter what social media tool or platform you are using. Also, if you have a website you should be incorporating an SEO strategy, which [...] Of all the social media tools in our arsenal the easiest to do is blogging. Yet, time and again, I encounter businesses large or small reluctant to blog. Frankly, I am baffled by this, particularly when the very same businesses are already creating content for mailed newsletters or e-blasters. So, why blog? Here are five very [...] 10 days after the original posting, I’ve updated my open letter to reflect current efforts on behalf of BP. Dear BP Marketing and PR team- Its been a rough couple of weeks, hasn’t it? Your strategic marketing plan is in the hole, giving way like an oil gusher to emergency disaster response. Suddenly, issuing press releases is [...] Over the last two months, I have been busy building a blogs for others and even one for me: dedicated to one of my passions: food and cooking (www.whatwechow.com). I’d like to tell you a little bit about my blog, because its a good case study for web traffic,driving traffic and community. I started my blog with [...] Through out my career I have been fascinated with marketing techniques that allowed the customer and the brand to engage on a a deeper level: a way for them to speak to one another, more importantly: Listen. This is why I have been so passionate about sponsorship and events. Today, however, doing events and sponsorship without [...] |
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