Akamai Marketing Connective Marketing through Social Media and Events » Blogging

7 tools for combining social media and event marketing

taracoomans — Tue, 17 Aug 2010 01:28:43 +0000

Recently, there has been much discussion by me and other marketing folks about the importance of content within a social media campaign.

I can’t help but think of events as the ultimate in content with social media. After all, what is more social than actually meeting face to face? Interactive is where its at. That’s why [...]

Blogs and why I am a Wordpress evangelist..and you should be too.

taracoomans — Tue, 06 Jul 2010 20:11:10 +0000

When was the last time your marketing efforts included a content calendar? For social media, content is hugely important. If you don’t have a content strategy, you don’t have a strategy, no matter what social media tool or platform you are using.

Also, if you have a website you should be incorporating an SEO strategy, which [...]

5 reasons to blog for business

taracoomans — Tue, 25 May 2010 00:47:36 +0000

Of all the social media tools in our arsenal the easiest to do is blogging. Yet, time and again, I encounter businesses large or small reluctant to blog. Frankly, I am baffled by this, particularly when the very same businesses are already creating content for mailed newsletters or e-blasters.

So, why blog? Here are five very [...]

An open letter to BP Marketing and PR team

taracoomans — Mon, 03 May 2010 20:52:09 +0000

10 days after the original posting, I’ve updated my open letter to reflect current efforts on behalf of BP.

Dear BP Marketing and PR team-

Its been a rough couple of weeks, hasn’t it?

Your strategic marketing plan is in the hole, giving way like an oil gusher to emergency disaster response. Suddenly, issuing press releases is [...]

Using communities to get engaged customers to your site.

taracoomans — Thu, 11 Mar 2010 21:09:20 +0000

Over the last two months, I have been busy building a blogs for others and even one for me: dedicated to one of my passions: food and cooking (www.whatwechow.com).

I’d like to tell you a little bit about my blog, because its a good case study for web traffic,driving traffic and community.

I started my blog with [...]

Web wide open – blogging, twitter and facebook for small businesses

taracoomans — Mon, 15 Feb 2010 23:10:22 +0000

Through out my career I have been fascinated with marketing techniques that allowed the customer and the brand to engage on a a deeper level: a way for them to speak to one another, more importantly: Listen. This is why I have been so passionate about sponsorship and events.

Today, however, doing events and sponsorship without [...]