Akamai Marketing Connective Marketing through Social Media and Events » Facebook

7 tools for combining social media and event marketing

taracoomans — Tue, 17 Aug 2010 01:28:43 +0000

Recently, there has been much discussion by me and other marketing folks about the importance of content within a social media campaign.

I can’t help but think of events as the ultimate in content with social media. After all, what is more social than actually meeting face to face? Interactive is where its at. That’s why [...]

Whose job is it to protect our Facebook privacy?

taracoomans — Thu, 27 May 2010 20:21:03 +0000

Now that Facebook CEO has recapitulated his “Transparency is the default” stance on the world’s largest social media site (with more members than there are US residents), will the discussion about privacy die down?

Unfortunately, probably not. All social media sites will now be scrutinized with the same lense that Facebook was. Twitter who just launched [...]

Web wide open – blogging, twitter and facebook for small businesses

taracoomans — Mon, 15 Feb 2010 23:10:22 +0000

Through out my career I have been fascinated with marketing techniques that allowed the customer and the brand to engage on a a deeper level: a way for them to speak to one another, more importantly: Listen. This is why I have been so passionate about sponsorship and events.

Today, however, doing events and sponsorship without [...]