Akamai Marketing Connective Marketing through Social Media and Events » social media

7 tools for combining social media and event marketing

taracoomans — Tue, 17 Aug 2010 01:28:43 +0000

Recently, there has been much discussion by me and other marketing folks about the importance of content within a social media campaign.

I can’t help but think of events as the ultimate in content with social media. After all, what is more social than actually meeting face to face? Interactive is where its at. That’s why [...]

3 steps to creating your business’s social media identity

taracoomans — Thu, 12 Aug 2010 22:14:37 +0000

I am fond of saying “everything you need to know about social marketing, you learned in kindergarten.” True, this is an over simplification of social media marketing, or is it? The social media revolution is less about large-scale marketing objectives and more about personalization and intimacy. YOU might not feel that way about social media, [...]

Why should you care about net neutrality?

taracoomans — Sat, 07 Aug 2010 05:31:12 +0000

Today’s news that Google and Verizon have struck a deal that will end the internet as we know has barely made even a trickle in the Twitter-sphere. Everyone there is still talking about the demise of Google Wave. The Huffington Post, The NY Times and Fast Company have all reported on the Google-Verizon deal, but [...]

Everything you need in marketing, you learned in kindergarden.

taracoomans — Wed, 28 Jul 2010 22:50:39 +0000

Inspired by Jay Boer’s 5 Ways to Add Marketing Helpfulness (which is a great article by the way) I’d like to expand on ways to use social media to increase helpfulness. Essentially, the idea is that if your business is helpful to your consumer, they will remember that next time they are in the market [...]

Quality or Quantity?

taracoomans — Mon, 19 Jul 2010 21:54:44 +0000

Would you rather have 100,000 Twitter followers, 95% of whom don’t RT, @mention or even acknowledge you or 2,000 who hang on your every word and identify with your tweets in a passionate way? True, in either case, your REAL fans are likely to be in the mix, and your job is to identify and [...]

Digital Storytelling

taracoomans — Tue, 13 Jul 2010 20:13:15 +0000

I was reading an interesting article today about digital advertising. Essentially, the article supposes that the reason that TV and radio still get larger budgets than digital is the ability to tell a story.

Telling a story is the most important aspect of branding. Give people something to relate to. Its true, you can’t tell a [...]

Blogs and why I am a Wordpress evangelist..and you should be too.

taracoomans — Tue, 06 Jul 2010 20:11:10 +0000

When was the last time your marketing efforts included a content calendar? For social media, content is hugely important. If you don’t have a content strategy, you don’t have a strategy, no matter what social media tool or platform you are using.

Also, if you have a website you should be incorporating an SEO strategy, which [...]

Engagement is a top priority for businesses yet they aren’t using engagement techniques

taracoomans — Tue, 22 Jun 2010 12:23:33 +0000

Social media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand. They give marketers a chance to listen to customers instead of just pushing information.

A new Forbes Insights study shows that businesses understand the value of [...]

Its all about the content

taracoomans — Tue, 15 Jun 2010 18:47:36 +0000

More and more people are jumping into social media. As a practitioner and social media advocate, I think its great. The more people in social media,the better it becomes. Sort of. I mean, we’re now to the point where social media users are being inundated by the mundane.

The challenge for most businesses though is what [...]

5 questions to determining if your social media expert is right for you.

taracoomans — Tue, 08 Jun 2010 21:00:30 +0000

So you’ve decided to dig in, you realize that social media isn’t going away but you really don’t have the time or inclination to learn an entirely new marketing genre. But every where you turn, someone claims to be a social media expert. How can you tell them a part (besides the huge swing in [...]