Akamai Marketing Archives

Gowalla vs Foursquare who will win the hearts of marketers, techies and users?

Geolocation is the “site” of a big “turf” war forcing marketers and techies and users to take sides.
The two apex companies in this segment right now: Gowalla and Foursquare are taking shots and keeping their developers up all night. Both of these games have users embracing games/applications with increasing enthusiasm. Meanwhile techies and marketers are [...]

Social media doesn't work for my business

I had a conversation yesterday with a new client that just sums up the relationship that small business owners have with social media. I was referred to these particular clients by my SEO partner, Rob Bertholf. While he is working on the SEO segment, they asked him if social media could enhance their SEO presence. [...]