-
Join Akamai Marketing on Google Plus for more conversation!
-
Find me and other great social media bloggers at Social Media Informer
social media Archive
-
5 things to measure in social media ROI
Posted on November 1, 2011 | No CommentsWe’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. In part that’s because I really believe that social media is an important tool... -
YES YOU CAN Measure Social Media
Posted on October 21, 2011 | 2 CommentsEven though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. Here’s the thing: I’m... -
What you’ve got.
Posted on October 4, 2011 | 9 CommentsIf you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was... -
Collaboration supports successful campaigns
Posted on September 22, 2011 | No CommentsSocial media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with... -
6 Things To Empower Your Social Media Campaign
Posted on September 20, 2011 | No CommentsWhat’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires... -
The difference between an audience and a community in new media
Posted on September 13, 2011 | 1 CommentIn the marketing world, we toss around some language that can be confusing. Two of those words are “audience” and “community.” Guess what? They aren’t one in the same. In... -
Tool Tuesday: Twitter curation tools
Posted on August 29, 2011 | 13 CommentsIts true we’re on information overload. We use multiple social networking platforms, which have different audiences and expectations. If you’re considering your audience, you’re wondering how you can add value.... -
What we can learn from blog firestorms.
Posted on August 10, 2011 | 5 CommentsInteresting, isn’t it? Social media can be such a fantastic place – full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the... -
Building Content That Attracts Customers and Clients
Posted on August 9, 2011 | 2 CommentsWhen your building content, you’ve got to remember not to be blinded by the demographics. Sort of. To explain: last we I talked about how you shouldn’t be too blinded... -
Who we are…not what we are in social media
Posted on August 3, 2011 | 8 CommentsIf you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends...
