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I was reading an interesting article today about digital advertising. Essentially, the article supposes that the reason that TV and radio still get larger budgets than digital is the ability to tell a story. Telling a story is the most important aspect of branding. Give people something to relate to. Its true, you can’t tell a [...] When was the last time your marketing efforts included a content calendar? For social media, content is hugely important. If you don’t have a content strategy, you don’t have a strategy, no matter what social media tool or platform you are using. Also, if you have a website you should be incorporating an SEO strategy, which [...] Social media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand. They give marketers a chance to listen to customers instead of just pushing information. More and more people are jumping into social media. As a practitioner and social media advocate, I think its great. The more people in social media,the better it becomes. Sort of. I mean, we’re now to the point where social media users are being inundated by the mundane. The challenge for most businesses though is what [...] So you’ve decided to dig in, you realize that social media isn’t going away but you really don’t have the time or inclination to learn an entirely new marketing genre. But every where you turn, someone claims to be a social media expert. How can you tell them a part (besides the huge swing in [...] |
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