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10 days after the original posting, I’ve updated my open letter to reflect current efforts on behalf of BP. Dear BP Marketing and PR team- Its been a rough couple of weeks, hasn’t it? Your strategic marketing plan is in the hole, giving way like an oil gusher to emergency disaster response. Suddenly, issuing press releases is [...] I had a conversation yesterday with a new client that just sums up the relationship that small business owners have with social media. I was referred to these particular clients by my SEO partner, Rob Bertholf. While he is working on the SEO segment, they asked him if social media could enhance their SEO presence. [...] Over the last two months, I have been busy building a blogs for others and even one for me: dedicated to one of my passions: food and cooking (www.whatwechow.com). I’d like to tell you a little bit about my blog, because its a good case study for web traffic,driving traffic and community. I started my blog with [...] Through out my career I have been fascinated with marketing techniques that allowed the customer and the brand to engage on a a deeper level: a way for them to speak to one another, more importantly: Listen. This is why I have been so passionate about sponsorship and events. Today, however, doing events and sponsorship without [...] |
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