Akamai Marketing Connective Marketing through Social Media and Events » Twitter

7 tools for combining social media and event marketing

taracoomans — Tue, 17 Aug 2010 01:28:43 +0000

Recently, there has been much discussion by me and other marketing folks about the importance of content within a social media campaign.

I can’t help but think of events as the ultimate in content with social media. After all, what is more social than actually meeting face to face? Interactive is where its at. That’s why [...]

An open letter to BP Marketing and PR team

taracoomans — Mon, 03 May 2010 20:52:09 +0000

10 days after the original posting, I’ve updated my open letter to reflect current efforts on behalf of BP.

Dear BP Marketing and PR team-

Its been a rough couple of weeks, hasn’t it?

Your strategic marketing plan is in the hole, giving way like an oil gusher to emergency disaster response. Suddenly, issuing press releases is [...]

Social media doesn’t work for my business

taracoomans — Sat, 24 Apr 2010 00:22:31 +0000

I had a conversation yesterday with a new client that just sums up the relationship that small business owners have with social media. I was referred to these particular clients by my SEO partner, Rob Bertholf. While he is working on the SEO segment, they asked him if social media could enhance their SEO presence. [...]

Using communities to get engaged customers to your site.

taracoomans — Thu, 11 Mar 2010 21:09:20 +0000

Over the last two months, I have been busy building a blogs for others and even one for me: dedicated to one of my passions: food and cooking (www.whatwechow.com).

I’d like to tell you a little bit about my blog, because its a good case study for web traffic,driving traffic and community.

I started my blog with [...]

Web wide open – blogging, twitter and facebook for small businesses

taracoomans — Mon, 15 Feb 2010 23:10:22 +0000

Through out my career I have been fascinated with marketing techniques that allowed the customer and the brand to engage on a a deeper level: a way for them to speak to one another, more importantly: Listen. This is why I have been so passionate about sponsorship and events.

Today, however, doing events and sponsorship without [...]