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Recently, there has been much discussion by me and other marketing folks about the importance of content within a social media campaign. I can’t help but think of events as the ultimate in content with social media. After all, what is more social than actually meeting face to face? Interactive is where its at. That’s why [...] When was the last time your marketing efforts included a content calendar? For social media, content is hugely important. If you don’t have a content strategy, you don’t have a strategy, no matter what social media tool or platform you are using. Also, if you have a website you should be incorporating an SEO strategy, which [...] |
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