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Study Archive
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Which comes first social media or social media culture?
Posted on June 26, 2012 | No CommentsDeloitte's recent survey shows disconnect between employees and execs.You'll be surprised at who's embracing the social values culture. -
Why Transparency Matters
Posted on January 24, 2012 | No CommentsWe hear all this discussion about corporations being more “human”. Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t... -
5 metrics to track on Twitter
Posted on July 28, 2011 | 1 CommentIt happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?” Ahh, yes. It’s still... -
Why engaging influencers is even more important given recent Twitter research
Posted on June 15, 2011 | 6 CommentsI recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook... -
Social Media ROI – what are you measuring and how do you stack up?
Posted on April 27, 2011 | No CommentsSocial media is growing up and with that a continued demand on ROI. Confusion about ROI, what to track and how continues to linger in businesses large and small. While... -
New research about how to have more engaging Facebook posts
Posted on April 26, 2011 | No CommentsWe’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media. The... -
What should you outsource in social media?
Posted on April 20, 2011 | 6 CommentsLast week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and... -
Social Media Complainers – your new BFF’s
Posted on March 31, 2011 | No CommentsPhoto credit: tedmurphy The number one concern small and medium businesses have about social media: “what if people complain about my company/product/brand on my “Facebook/Twitter/blog.” I’ve always advised my clients... -
What the ComScore Digital Year in Review means for small biz marketers
Posted on February 9, 2011 | 1 CommentWell, its official. If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information... -
New stats show social media and events marriage still solid
Posted on December 21, 2010 | No CommentsSocial media and events have so much in common: they bring people together, they have the potential to inspire and most importantly, both have story-telling potential. Really these two forms...
