Akamai Marketing Connective Marketing through Social Media and Events » Trends

Quality or Quantity?

taracoomans — Mon, 19 Jul 2010 21:54:44 +0000

Would you rather have 100,000 Twitter followers, 95% of whom don’t RT, @mention or even acknowledge you or 2,000 who hang on your every word and identify with your tweets in a passionate way? True, in either case, your REAL fans are likely to be in the mix, and your job is to identify and [...]

Engagement is a top priority for businesses yet they aren’t using engagement techniques

taracoomans — Tue, 22 Jun 2010 12:23:33 +0000

Social media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand. They give marketers a chance to listen to customers instead of just pushing information.

A new Forbes Insights study shows that businesses understand the value of [...]

Twitter-ups the future of events, sponsorship and event marketing

taracoomans — Thu, 30 Apr 2009 08:22:23 +0000

Twitter. Everyone is doing it. Social media has reached the masses.

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. They just won’t go away, despite the trendiness of the web.

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up [...]