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Over the last two months, I have been busy building a blogs for others and even one for me: dedicated to one of my passions: food and cooking (www.whatwechow.com). I’d like to tell you a little bit about my blog, because its a good case study for web traffic,driving traffic and community. I started my blog with [...] Although the economic crisis is having a critical impact on tourism and travel, Marriott and its Hawaiian business partners aren’t letting it stop them from one very successful marketing campaign. The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from [...] Normally I talk about sponsorships and the power of events, but I have to digress a little bit this week because of the Well’s Fargo Incentive trip debacle that will resonate within ALL aspects of events, INCLUDING marketing events and sponsorships. Now that the spotlight is on, every time there is a sponsorship, a meeting [...] I read today’s IEG with enthusiasm today. I was looking for some inspiration, some excitement. Something beyond the “how to get more business” articles that myself and thousands of others are writing right now. Everyone is writing those articles because it is definitely top of mind. What do we do to stand out? How do we [...] The following article was written in partnership by Tara D. Coomans, Akamai Marketing, and edited by Brian Levine, Sponsorship Insights Group and originally appeared on the Sponsorship Insights Group blog Economies are like gardens, the seeds you plant today will reap rewards in the future. With the right seeds, the right amount of light (your positive [...] |
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