The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting Last week's shooting in Aurora left the nation in shock and renewed discussions about gun control. In the midst of this Continue Reading »
Ever wondered who are these people in the blogosphere and why should they matter to your business? Social media as a business tool continues to mature and one of the hot topics of 2010 has been identifying influencials Continue Reading »
Today's news that Google and Verizon have struck a deal that will end the internet as we know has barely made even a trickle in the Twitter-sphere. Everyone there is still talking about the demise of Google Wave. The Continue Reading »
Inspired by Jay Boer's 5 Ways to Add Marketing Helpfulness (which is a great article by the way) I'd like to expand on ways to use social media to increase helpfulness. Essentially, the idea is that if your business is Continue Reading »
10 days after the original posting, I've updated my open letter to reflect current efforts on behalf of BP. Dear BP Marketing and PR team- Its been a rough couple of weeks, hasn't it? Your strategic marketing Continue Reading »
Twitter. Everyone is doing it. Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. They just won’t go Continue Reading »
Normally I talk about sponsorships and the power of events, but I have to digress a little bit this week because of the Well’s Fargo Incentive trip debacle that will resonate within ALL aspects of events, INCLUDING Continue Reading »