Akamai Marketing Connective Marketing through Social Media and Events

Everything you need in marketing, you learned in kindergarden.

taracoomans — Wed, 28 Jul 2010 22:50:39 +0000

Inspired by Jay Boer’s 5 Ways to Add Marketing Helpfulness (which is a great article by the way) I’d like to expand on ways to use social media to increase helpfulness. Essentially, the idea is that if your business is helpful to your consumer, they will remember that next time they are in the market [...]

Quality or Quantity?

taracoomans — Mon, 19 Jul 2010 21:54:44 +0000

Would you rather have 100,000 Twitter followers, 95% of whom don’t RT, @mention or even acknowledge you or 2,000 who hang on your every word and identify with your tweets in a passionate way? True, in either case, your REAL fans are likely to be in the mix, and your job is to identify and [...]

Digital Storytelling

taracoomans — Tue, 13 Jul 2010 20:13:15 +0000

I was reading an interesting article today about digital advertising. Essentially, the article supposes that the reason that TV and radio still get larger budgets than digital is the ability to tell a story.

Telling a story is the most important aspect of branding. Give people something to relate to. Its true, you can’t tell a [...]

Blogs and why I am a Wordpress evangelist..and you should be too.

taracoomans — Tue, 06 Jul 2010 20:11:10 +0000

When was the last time your marketing efforts included a content calendar? For social media, content is hugely important. If you don’t have a content strategy, you don’t have a strategy, no matter what social media tool or platform you are using.

Also, if you have a website you should be incorporating an SEO strategy, which [...]

Engagement is a top priority for businesses yet they aren’t using engagement techniques

taracoomans — Tue, 22 Jun 2010 12:23:33 +0000

Social media and event marketing are the two most effective ways to engage customers. They create passionate brand advocates. Customers who identify themselves by the owners of a particular brand. They give marketers a chance to listen to customers instead of just pushing information.

A new Forbes Insights study shows that businesses understand the value of [...]

Its all about the content

taracoomans — Tue, 15 Jun 2010 18:47:36 +0000

More and more people are jumping into social media. As a practitioner and social media advocate, I think its great. The more people in social media,the better it becomes. Sort of. I mean, we’re now to the point where social media users are being inundated by the mundane.

The challenge for most businesses though is what [...]

5 questions to determining if your social media expert is right for you.

taracoomans — Tue, 08 Jun 2010 21:00:30 +0000

So you’ve decided to dig in, you realize that social media isn’t going away but you really don’t have the time or inclination to learn an entirely new marketing genre. But every where you turn, someone claims to be a social media expert. How can you tell them a part (besides the huge swing in [...]

Whose job is it to protect our Facebook privacy?

taracoomans — Thu, 27 May 2010 20:21:03 +0000

Now that Facebook CEO has recapitulated his “Transparency is the default” stance on the world’s largest social media site (with more members than there are US residents), will the discussion about privacy die down?

Unfortunately, probably not. All social media sites will now be scrutinized with the same lense that Facebook was. Twitter who just launched [...]

5 reasons to blog for business

taracoomans — Tue, 25 May 2010 00:47:36 +0000

Of all the social media tools in our arsenal the easiest to do is blogging. Yet, time and again, I encounter businesses large or small reluctant to blog. Frankly, I am baffled by this, particularly when the very same businesses are already creating content for mailed newsletters or e-blasters.

So, why blog? Here are five very [...]

Gowalla vs Foursquare who will win the hearts of marketers, techies and users?

taracoomans — Fri, 14 May 2010 20:13:16 +0000

Geolocation is the “site” of a big “turf” war forcing marketers and techies and users to take sides. The two apex companies in this segment right now: Gowalla and Foursquare are taking shots and keeping their developers up all night. Both of these games have users embracing games/applications with increasing enthusiasm. Meanwhile techies and marketers are [...]