Category Archives: Opinion

Klout and Kred – Social Influence Comparison

Social influence measurement has been a hot topic again recently. One of the most articulate discussions comes from Tom Webster (BrandSavant) where he articulates (as a previous professor of rhetoric) that what these Continue Reading »

Why I’m not writing about Google+ yet.

Its not that I don't like Google+, I do. I think its elegant. I think its a brilliant integration of Google's products. I think there are both useful and fun elements to Google+. Will it replace Facebook? I really Continue Reading »

Why engaging influencers is even more important given recent Twitter research

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook which has far more users, which limits the over Continue Reading »