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Why Buying Twitter Followers Is Damaging To Your Brand
“How can I get Twitter followers fast?” Doing it organically. It’s so…. Boring. Hard . Time Consuming. I’ve heard all those reasons and more for why businesses and personal brands…
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Social Media Strategic Plan Template
Posted on November 13, 2012 | 1 CommentNow is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different.... -
Best WordPress Plugins for Business
Posted on November 9, 2012 | 1 CommentI’m breaking a rule, because I am a wild and crazy rebel. This month’s “Tool Tuesday” is going out on Friday. WHOOP. Do I know how to party or what?... -
11 Tips Blogging Tips for Businesses-Authority Building
Posted on November 6, 2012 | 1 CommentBlogging Tips for Businesses: Build Authority There are many reasons to blog. But today we’re going to focus on one objective: Become an expert in your field. You can build... -
The Case for Active Users as Social Media Community Managers
Posted on October 30, 2012 | No CommentsThe Case For Active Users as Social Media Community Managers I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program... -
Social Media During Emergencies
Posted on October 28, 2012 | 3 CommentsSome thoughts about social media during emergencies and disasters I’ve come out of my stupor from last night’s evacuation from my home due to a tsunami alert in my backyard:... -
Social Media 101 for Business
Posted on September 20, 2012 | No CommentsI only have one real rule in the classes I teach: No. Question. Is. Stupid. OK – there is another rule: we all have to learn something. Last night’s class... -
The REAL Lesson in the NRA Twitter Post
Posted on July 23, 2012 | No CommentsThe Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting Last week’s shooting in Aurora left the nation in shock and renewed discussions about gun control. In... -
Social values – from the inside out
Posted on July 10, 2012 | 1 CommentToday, I've got a great example of implementing social values. And guess what? It doesn't even come with an example from social media. Another great example of how social media isn't about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement. -
Klout and Kred – Social Influence Comparison
Posted on July 2, 2012 | 7 CommentsSocial influence measurement has been a hot topic again recently. One of the most articulate discussions comes from Tom Webster (BrandSavant) where he articulates (as a previous professor of rhetoric) that what... -
Which comes first social media or social media culture?
Posted on June 26, 2012 | No CommentsDeloitte's recent survey shows disconnect between employees and execs.You'll be surprised at who's embracing the social values culture.
