A little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February (see the session grid & register here) and at which I am…
We hear all this discussion about corporations being more “human”. Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t…
This is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly…
2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic…
Its amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn. While unicorns are fairly easy…
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What you’ve got.
Posted on October 4, 2011 | 9 CommentsIf you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was... -
Collaboration supports successful campaigns
Posted on September 22, 2011 | No CommentsSocial media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with... -
6 Things To Empower Your Social Media Campaign
Posted on September 20, 2011 | No CommentsWhat’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires... -
The difference between an audience and a community in new media
Posted on September 13, 2011 | No CommentsIn the marketing world, we toss around some language that can be confusing. Two of those words are “audience” and “community.” Guess what? They aren’t one in the same. In... -
Tool Tuesday: Twitter curation tools
Posted on August 29, 2011 | 13 CommentsIts true we’re on information overload. We use multiple social networking platforms, which have different audiences and expectations. If you’re considering your audience, you’re wondering how you can add value.... -
What we can learn from blog firestorms.
Posted on August 10, 2011 | 5 CommentsInteresting, isn’t it? Social media can be such a fantastic place – full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the... -
Building Content That Attracts Customers and Clients
Posted on August 9, 2011 | 2 CommentsWhen your building content, you’ve got to remember not to be blinded by the demographics. Sort of. To explain: last we I talked about how you shouldn’t be too blinded... -
Who we are…not what we are in social media
Posted on August 3, 2011 | 8 CommentsIf you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends... -
5 metrics to track on Twitter
Posted on July 28, 2011 | 1 CommentIt happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?” Ahh, yes. It’s still... -
Twitter Engagement and the Empty Promise
Posted on July 26, 2011 | 5 CommentsI’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. If you read this blog with any sort of regularity, you know that I...


















