taracoomans
More and more people are jumping into social media. As a practitioner and social media advocate, I think its great. The more people in social media,the better it becomes. Sort of. I mean, we’re now to the point where social media users are being inundated by the mundane.
The challenge for most businesses though is what to Tweet, Facebook, LinkedIn? Depending on your business it could be advice, business news or promotions. It might even be all three. Regardless of who your audience is, you must always remember to create value for your audience.
Continue reading Its all about the content
taracoomans
So you’ve decided to dig in, you realize that social media isn’t going away but you really don’t have the time or inclination to learn an entirely new marketing genre. But every where you turn, someone claims to be a social media expert. How can you tell them a part (besides the huge swing in cost) and should you work with them.
I’ve put together 5 questions to ask a social media consultant. These aren’t questions designed to trip-up an expert, they are designed to help you determine if the expert your choosing is right for you.
Continue reading 5 questions to determining if your social media expert is right for you.
taracoomans
Now that Facebook CEO has recapitulated his “Transparency is the default” stance on the world’s largest social media site (with more members than there are US residents), will the discussion about privacy die down?
Continue reading Whose job is it to protect our Facebook privacy?
taracoomans
Of all the social media tools in our arsenal the easiest to do is blogging. Yet, time and again, I encounter businesses large or small reluctant to blog. Frankly, I am baffled by this, particularly when the very same businesses are already creating content for mailed newsletters or e-blasters.
So, why blog? Here are five very relevant business reasons to blog. If you don’t have any particularly talented writers on your team, partner with a copy-writer or someone who knows your industry and/or business.
Continue reading 5 reasons to blog for business
taracoomans
Geolocation is the “site” of a big “turf” war forcing marketers and techies and users to take sides.
The two apex companies in this segment right now: Gowalla and Foursquare are taking shots and keeping their developers up all night. Both of these games have users embracing games/applications with increasing enthusiasm. Meanwhile techies and marketers are twitterpated with the possibilities. For marketers, the opportunity for trackable partnerships is endless, from coupons and promotions to custom partnerships with either company. Small business promotions can be remarkably affordable. Further, (since Gowalla released version 1.2 last fall) both of the games are social, both with friends and other social applications like Twitter and Facebook. From a techie perspective, the expansion opportunities are endless and with open API’s on both, expect to see lots of applications. Unlike other social applications both have a concept whose use within retail and restaurant space is immediate and obvious.
Continue reading Gowalla vs Foursquare who will win the hearts of marketers, techies and users?
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