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The Social Media Train – is it too late to catch it?
I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Good news! This simply…
What’s the ROI of Social Media Silence?
If you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there…
Welcome to Hawaii PubCon Foodies
A little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February (see the session grid & register here) and at which I am…
Why Transparency Matters
We hear all this discussion about corporations being more “human”. Social media users are urging companies of all sizes to create a relatable voice for themselves. But what happens when the relatable voice doesn’t…
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
This is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly…
Latest Headlines
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5 metrics to track on Twitter
Posted on July 28, 2011 | 1 CommentIt happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?” Ahh, yes. It’s still... -
Twitter Engagement and the Empty Promise
Posted on July 26, 2011 | 5 CommentsI’m kind’a freaked out. I’m not gonna lie. There’s something stinky go’n on up in here. If you read this blog with any sort of regularity, you know that I... -
5 things I’ve learned from failed blog posts
Posted on July 19, 2011 | 1 CommentSo every once in a while…I think I have a fabulous idea for a blog post. I mean the kind of idea that wakes you up at night! One that... -
What I wish more people knew about me.
Posted on July 14, 2011 | 7 CommentsAmber Naslund recently posted a blog about what she wished more people knew about her. It was insightful and sweet. She’s invited other bloggers to join her. So in that... -
Socially Speaking What do YOU expect from brands and companies using social media?
Posted on July 13, 2011 | No CommentsFor sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for... -
Tool Tuesday: Trunk.ly
Posted on July 12, 2011 | No CommentsIf you spend a lot of time on the computer and social networks specifically, sometimes you share a link you wished you’d saved. Maybe your looking for a link on... -
Why I’m not writing about Google+ yet.
Posted on July 7, 2011 | 8 CommentsIts not that I don’t like Google+, I do. I think its elegant. I think its a brilliant integration of Google’s products. I think there are both useful and fun... -
Does it matter who follows you on Twitter or Facebook?
Posted on July 6, 2011 | 6 CommentsPhoto by Ken Lund, Creative Commons Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different... -
6 reasons why social media shouldn’t be a last ditch effort
Posted on June 29, 2011 | No Commentsphoto by Mr. Thomas (creative commons) Running or managing a business or getting going on a start up is hard work. And you can be very busy running a business... -
Tool Tuesday: Opt out of autoDM
Posted on June 27, 2011 | 2 CommentsIn life, there are some mysteries. Like why do some of the great inventions remain best kept secrets? Today, I am going to reveal a tool that you probably wished...














