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Continue reading Whose job is it to protect our Facebook privacy?
So, why blog? Here are five very relevant business reasons to blog. If you don’t have any particularly talented writers on your team, partner with a copy-writer or someone who knows your industry and/or business. Geolocation is the “site” of a big “turf” war forcing marketers and techies and users to take sides. Continue reading Gowalla vs Foursquare who will win the hearts of marketers, techies and users? 10 days after the original posting, I’ve updated my open letter to reflect current efforts on behalf of BP. Dear BP Marketing and PR team- Its been a rough couple of weeks, hasn’t it? Your strategic marketing plan is in the hole, giving way like an oil gusher to emergency disaster response. Suddenly, issuing press releases is burdensome and not nearly as fun as press releases about record breaking quarterly profits. And although you probably HAD a plan for how to engage the media in case of an oil spill (you DID, DIDN’T YOU?) you didn’t count on it being the worst disaster in history. You’re a little overwhelmed. Anyone in marketing can understand. You haven’t asked my opinion and presumably, you have an entire team working on this strategy. But since I am not in the thick of it, perhaps its easier for me to identify just SOME what’s missing in the marketing and PR response. Here are 10 things I think you should start today: I had a conversation yesterday with a new client that just sums up the relationship that small business owners have with social media. I was referred to these particular clients by my SEO partner, Rob Bertholf. While he is working on the SEO segment, they asked him if social media could enhance their SEO presence. Rob answered in the affirmative and referred them to me. This particular business is a growing web-based business with the potential to have tens of millions of dollars in revenue, but for now, its two guys with guts running the show. Both are “all in” its what they do and from what I can see, they do a darn good job. But now what? They want to grow. They want to tackle their internet competitors. Their aspirations are admirable, but as any small business owner knows, growing a business takes complete focus and dedication, and sometimes, ironically, marketing falls to the wayside. |
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