taracoomans
Now that Facebook CEO has recapitulated his “Transparency is the default” stance on the world’s largest social media site (with more members than there are US residents), will the discussion about privacy die down?
Continue reading Whose job is it to protect our Facebook privacy?
taracoomans
Of all the social media tools in our arsenal the easiest to do is blogging. Yet, time and again, I encounter businesses large or small reluctant to blog. Frankly, I am baffled by this, particularly when the very same businesses are already creating content for mailed newsletters or e-blasters.
So, why blog? Here are five very relevant business reasons to blog. If you don’t have any particularly talented writers on your team, partner with a copy-writer or someone who knows your industry and/or business.
Continue reading 5 reasons to blog for business
taracoomans
Geolocation is the “site” of a big “turf” war forcing marketers and techies and users to take sides.
The two apex companies in this segment right now: Gowalla and Foursquare are taking shots and keeping their developers up all night. Both of these games have users embracing games/applications with increasing enthusiasm. Meanwhile techies and marketers are twitterpated with the possibilities. For marketers, the opportunity for trackable partnerships is endless, from coupons and promotions to custom partnerships with either company. Small business promotions can be remarkably affordable. Further, (since Gowalla released version 1.2 last fall) both of the games are social, both with friends and other social applications like Twitter and Facebook. From a techie perspective, the expansion opportunities are endless and with open API’s on both, expect to see lots of applications. Unlike other social applications both have a concept whose use within retail and restaurant space is immediate and obvious.
Continue reading Gowalla vs Foursquare who will win the hearts of marketers, techies and users?
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