Category Archives: small business

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Case Study #4: Neighborhood Shopping Center Background:  This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.  The shopping Continue Reading »

Case Study and Lessons Learned: App Product Launch and Awareness

Case Study #2: Community Driven Product Launch Background:  TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu sponsored hackathon, a citizen Continue Reading »

Case Study and Lessons Learned: Startup Product Launch and Lessons Learned

Case Study #1.2: Startup Awareness Campaign Background:  The website-based service targeted parents, in particular Moms, concerned about their children's social media activity. As a startup, they hadn't done any Continue Reading »

What should business be doing with the new conversation websites?

As if Twitter and Facebook don't have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format. Naturally, each has a unique twist to it, Continue Reading »