Category Archives: start-ups

Case Study and Lessons Learned: App Product Launch and Awareness

Case Study #2: Community Driven Product Launch Background:  TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu sponsored hackathon, a citizen Continue Reading »

Case Study and Lessons Learned: Startup Product Launch and Lessons Learned

Case Study #1.2: Startup Awareness Campaign Background:  The website-based service targeted parents, in particular Moms, concerned about their children's social media activity. As a startup, they hadn't done any Continue Reading »