Category Archives: Influencers

Case Study and Lessons Learned: App Product Launch and Awareness

Case Study #2: Community Driven Product Launch Background:  TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu sponsored hackathon, a citizen Continue Reading »

Case Study and Lessons Learned: Startup Product Launch and Lessons Learned

Case Study #1.2: Startup Awareness Campaign Background:  The website-based service targeted parents, in particular Moms, concerned about their children's social media activity. As a startup, they hadn't done any Continue Reading »

Klout and Kred – Social Influence Comparison

Social influence measurement has been a hot topic again recently. One of the most articulate discussions comes from Tom Webster (BrandSavant) where he articulates (as a previous professor of rhetoric) that what these Continue Reading »

Why engaging influencers is even more important given recent Twitter research

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook which has far more users, which limits the over Continue Reading »