Category Archives: Study

Why engaging influencers is even more important given recent Twitter research

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook which has far more users, which limits the over Continue Reading »

New research about how to have more engaging Facebook posts

We're all looking for quantifiable data for our social media efforts, right? That's why I wanted to share with you the findings of a recent study by Buddy Media. The study is fairly straight forward with recommendations Continue Reading »