"How can I get Twitter followers fast?" Doing it organically. It's so.... Boring. Hard . Time Consuming. I've heard all those reasons and more for why businesses and personal brands buy Twitter followers. Continue Reading »
Stand Out in Social Media Marketing? 3 Steps To Take Today. Spend anytime on social media or marketing blogs and you'll see advice to make remarkable content. Yes. Be remarkable and you will stand out in your social Continue Reading »
The Case For Active Users as Social Media Community Managers I've really been thinking about this lately. I'm an advisor at Pacific New Media for a social media certificate program they are launching. They've had Continue Reading »
I only have one real rule in the classes I teach: No. Question. Is. Stupid. OK - there is another rule: we all have to learn something. Last night's class taught me that the future of social media is looking good Continue Reading »
While using social media for business purposes has been around for the better part of 5 years now, we're reaching a place where businesses are starting to ask "what should I be doing with social media?" Its a fair Continue Reading »
We've been talk A LOT about social media analytics, metrics and measurement here on this blog. In part that's because I really believe that social media is an important tool and for the tool to be appreciated by "higher Continue Reading »
What's needed for a successful social media campaign? That's sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a Continue Reading »
In the marketing world, we toss around some language that can be confusing. Two of those words are "audience" and "community." Guess what? They aren't one in the same. In fact, they couldn't be more different. Think Continue Reading »
Interesting, isn't it? Social media can be such a fantastic place - full of thoughtful, intelligent people. Fun people. So thoughtful, fun and intelligent that its easy to imagine the whole world is cheering you Continue Reading »
When your building content, you've got to remember not to be blinded by the demographics. Sort of. To explain: last we I talked about how you shouldn't be too blinded by demographics in social media, because, people Continue Reading »