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Of all the social media tools in our arsenal the easiest to do is blogging. Yet, time and again, I encounter businesses large or small reluctant to blog. Frankly, I am baffled by this, particularly when the very same businesses are already creating content for mailed newsletters or e-blasters. So, why blog? Here are five very [...] Through out my career I have been fascinated with marketing techniques that allowed the customer and the brand to engage on a a deeper level: a way for them to speak to one another, more importantly: Listen. This is why I have been so passionate about sponsorship and events. Today, however, doing events and sponsorship without [...] |
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