content Archive

  • When your building content, you’ve got to remember not to be blinded by the demographics. Sort of. To explain: last we I talked about how you shouldn’t be too blinded...

    Building Content That Attracts Customers and Clients

    When your building content, you’ve got to remember not to be blinded by the demographics. Sort of. To explain: last we I talked about how you shouldn’t be too blinded...

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  • As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format....

    What should business be doing with the new conversation websites?

    As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format....

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  • Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and...

    What should you outsource in social media?

    Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and...

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  • Storytelling continues to grow in importance and prominence in marketing. But marketers are just now learning what writers and content creators like animators have known for a longtime: storytelling is...

    Storytelling…from a storyteller’s view point.

    Storytelling continues to grow in importance and prominence in marketing. But marketers are just now learning what writers and content creators like animators have known for a longtime: storytelling is...

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  • Fine-tune Karma for businesses: one of my key phrases about successful social media is “Everything you need to know about social media you learned in Kindergarten”, and what I really...

    6 social media resolutions for 2011

    Fine-tune Karma for businesses: one of my key phrases about successful social media is “Everything you need to know about social media you learned in Kindergarten”, and what I really...

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  • More and more people are jumping into social media. As a practitioner and social media advocate, I think its great. The more people in social media,the better it becomes. Sort...

    Its all about the content

    More and more people are jumping into social media. As a practitioner and social media advocate, I think its great. The more people in social media,the better it becomes. Sort...

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