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Even in a crummy economy, sponsorship remains strong. Why is this? Well, there are several reasons. For one, sponsorship “bundles” media which means you can have a very rounded out, smart program with a single purchase, which means alot of the heavy marketing lifting (buying media, designing programs, etc.) is done for you. All that’s left [...] Who says its hard to do business in Hawaii? Pssshaw. Who says that there is always someone who ruins the party? Naaaaah. Well, at least not in the fantasy world I live in. But, apparently, in the paradise I live it, marketing and fun are illegal….or at least by one group’s interpretation. Outdoor Circle (who I [...] Although the economic crisis is having a critical impact on tourism and travel, Marriott and its Hawaiian business partners aren’t letting it stop them from one very successful marketing campaign. The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from [...] |
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