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marketing Archive
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Why use social media for engaged customer service?
Posted on November 25, 2011 | 4 CommentsWhat’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience... -
The Hard Questions of Social Media
Posted on November 10, 2011 | 3 CommentsWhile using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should... -
6 Things To Empower Your Social Media Campaign
Posted on September 20, 2011 | No CommentsWhat’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires... -
The difference between an audience and a community in new media
Posted on September 13, 2011 | No CommentsIn the marketing world, we toss around some language that can be confusing. Two of those words are “audience” and “community.” Guess what? They aren’t one in the same. In... -
Who we are…not what we are in social media
Posted on August 3, 2011 | 8 CommentsIf you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends... -
5 things I’ve learned from failed blog posts
Posted on July 19, 2011 | 1 CommentSo every once in a while…I think I have a fabulous idea for a blog post. I mean the kind of idea that wakes you up at night! One that... -
What to learn from the Mashable 5 social media marketing successes
Posted on June 22, 2011 | No CommentsLet’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of... -
Why engaging influencers is even more important given recent Twitter research
Posted on June 15, 2011 | 6 CommentsI recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook... -
Tool Tuesday: Hashable
Posted on June 6, 2011 | 2 CommentsHashable is a new way to track the depth of relationships, but is it a full blown CRM tool and how can businesses use it? -
Start-ups making social media part of the business model
Posted on May 10, 2011 | 1 CommentOnce upon a time if you wanted to start a company you have two choices. Hit up your Dad for the cash or shlep down to the bank where you...
