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opinion Archive
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Collaboration supports successful campaigns
Posted on September 22, 2011 | No CommentsSocial media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with... -
Why I’m not writing about Google+ yet.
Posted on July 7, 2011 | 8 CommentsIts not that I don’t like Google+, I do. I think its elegant. I think its a brilliant integration of Google’s products. I think there are both useful and fun... -
What’s the difference between buying Facebook fans and buying a email list?
Posted on June 1, 2011 | 3 CommentsEureka. I might have finally “gotten” it. I may now understand why people think its OK to buy Facebook fans. These same people have been buying direct mail and email... -
When does social media backscratching currency lose its value?
Posted on May 25, 2011 | 6 CommentsSites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined? -
What should business be doing with the new conversation websites?
Posted on May 19, 2011 | 4 CommentsAs if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.... -
On Alice in Wonderland and Social Media
Posted on February 3, 2011 | 1 CommentIf Alice is the business, then social media is Wonderland. Take a journey through Wonderland and see how the cast of characters compare to social media..and what Alice can learn from them! -
Planting the social media tree
Posted on January 7, 2011 | 1 CommentPatience is a virtue..but business rarely has that virtue. Especially small businesses whose OTHER virtue is flexibility and the ability to be dynamic. Its that willingness to be dynamic that... -
Whose job is it to protect our Facebook privacy?
Posted on May 27, 2010 | No CommentsNow that Facebook CEO has recapitulated his “Transparency is the default” stance on the world’s largest social media site (with more members than there are US residents), will the discussion...
