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outsourcing Archive
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What makes a social media expert any different from a unicorn?
Posted on December 20, 2011 | No CommentsIts amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn. While unicorns are fairly easy... -
Collaboration supports successful campaigns
Posted on September 22, 2011 | No CommentsSocial media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with... -
6 Things To Empower Your Social Media Campaign
Posted on September 20, 2011 | No CommentsWhat’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires... -
What should you outsource in social media?
Posted on April 20, 2011 | 6 CommentsLast week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and... -
What to do about the “social media expert” conundrum
Posted on January 13, 2011 | No CommentsLet’s say you can hammer a nail straight into a 2×4 with one hit. Does that make you a contractor? Let’s say you can fly a kite, does that make... -
Web wide open – blogging, twitter and facebook for small businesses
Posted on February 15, 2010 | No CommentsThrough out my career I have been fascinated with marketing techniques that allowed the customer and the brand to engage on a a deeper level: a way for them to...
