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Find me and other great social media bloggers at Social Media Informer
social media Archive
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What’s the ROI of Social Media Silence?
Posted on February 21, 2012 | 1 CommentIf you read this blog with any regularity, you know that I am a big proponent of measuring social media. I’m bullish on measuring social media because I believe there... -
Welcome to Hawaii PubCon Foodies
Posted on February 3, 2012 | No CommentsA little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February (see the session grid & register here) and at which I am... -
3 new social media resolutions for 2012 and a couple from 2011 that still need attention.
Posted on December 29, 2011 | No CommentsThis is the 2nd year that I’ve published my social media resolutions. Reading over last year’s resolutions I’m proud to say that I stay committed to each of them fairly... -
What makes a social media expert any different from a unicorn?
Posted on December 20, 2011 | No CommentsIts amazing, there are literally thousands of self proclaimed experts, but actually finding one in the wild is about as exciting as spotting a unicorn. While unicorns are fairly easy... -
Why use social media for engaged customer service?
Posted on November 25, 2011 | 4 CommentsWhat’s it all about? All this social media marketing? All this chatter about humanizing and engagement? Why bother using social media for customer service? I wanted to share an experience... -
5 things to measure in social media ROI
Posted on November 1, 2011 | No CommentsWe’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. In part that’s because I really believe that social media is an important tool... -
YES YOU CAN Measure Social Media
Posted on October 21, 2011 | 2 CommentsEven though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. Here’s the thing: I’m... -
Collaboration supports successful campaigns
Posted on September 22, 2011 | No CommentsSocial media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented. In my immediate circle, there are those with... -
6 Things To Empower Your Social Media Campaign
Posted on September 20, 2011 | No CommentsWhat’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires... -
The difference between an audience and a community in new media
Posted on September 13, 2011 | 1 CommentIn the marketing world, we toss around some language that can be confusing. Two of those words are “audience” and “community.” Guess what? They aren’t one in the same. In...
