So you’ve decided to dig in, you realize that social media isn’t going away but you really don’t have the time or inclination to learn an entirely new marketing genre. But every where you turn, someone claims to be a social media expert. How can you tell them a part (besides the huge swing in [...]
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Now that Facebook CEO has recapitulated his “Transparency is the default” stance on the world’s largest social media site (with more members than there are US residents), will the discussion about privacy die down? Of all the social media tools in our arsenal the easiest to do is blogging. Yet, time and again, I encounter businesses large or small reluctant to blog. Frankly, I am baffled by this, particularly when the very same businesses are already creating content for mailed newsletters or e-blasters. So, why blog? Here are five very [...] I had a conversation yesterday with a new client that just sums up the relationship that small business owners have with social media. I was referred to these particular clients by my SEO partner, Rob Bertholf. While he is working on the SEO segment, they asked him if social media could enhance their SEO presence. [...] Through out my career I have been fascinated with marketing techniques that allowed the customer and the brand to engage on a a deeper level: a way for them to speak to one another, more importantly: Listen. This is why I have been so passionate about sponsorship and events. Today, however, doing events and sponsorship without [...] |
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