Tag Archives: social media

Case Study and Lessons Learned: App Product Launch and Awareness

Case Study #2: Community Driven Product Launch Background:  TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. At a City of Honolulu sponsored hackathon, a citizen Continue Reading »

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Case Study #4: Neighborhood Shopping Center Background:  This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center.  The shopping Continue Reading »

Case Study and Lessons Learned: Startup Product Launch and Lessons Learned

Case Study #1.2: Startup Awareness Campaign Background:  The website-based service targeted parents, in particular Moms, concerned about their children's social media activity. As a startup, they hadn't done any Continue Reading »

The Case for Active Users as Social Media Community Managers

social media manager

The Case For Active Users as Social Media Community Managers I've really been thinking about this lately. I'm an advisor at Pacific New Media for a social media certificate program they are launching. They've had Continue Reading »

Klout and Kred – Social Influence Comparison

Social influence measurement has been a hot topic again recently. One of the most articulate discussions comes from Tom Webster (BrandSavant) where he articulates (as a previous professor of rhetoric) that what these Continue Reading »