Akamai Marketing Connective Marketing through Social Media and Events » social media

Everything you need in marketing, you learned in kindergarden.

taracoomans — Wed, 28 Jul 2010 22:50:39 +0000

Inspired by Jay Boer’s 5 Ways to Add Marketing Helpfulness (which is a great article by the way) I’d like to expand on ways to use social media to increase helpfulness. Essentially, the idea is that if your business is helpful to your consumer, they will remember that next time they are in the market [...]

Quality or Quantity?

taracoomans — Mon, 19 Jul 2010 21:54:44 +0000

Would you rather have 100,000 Twitter followers, 95% of whom don’t RT, @mention or even acknowledge you or 2,000 who hang on your every word and identify with your tweets in a passionate way? True, in either case, your REAL fans are likely to be in the mix, and your job is to identify and [...]

5 questions to determining if your social media expert is right for you.

taracoomans — Tue, 08 Jun 2010 21:00:30 +0000

So you’ve decided to dig in, you realize that social media isn’t going away but you really don’t have the time or inclination to learn an entirely new marketing genre. But every where you turn, someone claims to be a social media expert. How can you tell them a part (besides the huge swing in [...]

Whose job is it to protect our Facebook privacy?

taracoomans — Thu, 27 May 2010 20:21:03 +0000

Now that Facebook CEO has recapitulated his “Transparency is the default” stance on the world’s largest social media site (with more members than there are US residents), will the discussion about privacy die down?

Unfortunately, probably not. All social media sites will now be scrutinized with the same lense that Facebook was. Twitter who just launched [...]

5 reasons to blog for business

taracoomans — Tue, 25 May 2010 00:47:36 +0000

Of all the social media tools in our arsenal the easiest to do is blogging. Yet, time and again, I encounter businesses large or small reluctant to blog. Frankly, I am baffled by this, particularly when the very same businesses are already creating content for mailed newsletters or e-blasters.

So, why blog? Here are five very [...]

Social media doesn’t work for my business

taracoomans — Sat, 24 Apr 2010 00:22:31 +0000

I had a conversation yesterday with a new client that just sums up the relationship that small business owners have with social media. I was referred to these particular clients by my SEO partner, Rob Bertholf. While he is working on the SEO segment, they asked him if social media could enhance their SEO presence. [...]

Web wide open – blogging, twitter and facebook for small businesses

taracoomans — Mon, 15 Feb 2010 23:10:22 +0000

Through out my career I have been fascinated with marketing techniques that allowed the customer and the brand to engage on a a deeper level: a way for them to speak to one another, more importantly: Listen. This is why I have been so passionate about sponsorship and events.

Today, however, doing events and sponsorship without [...]

Twitter-ups the future of events, sponsorship and event marketing

taracoomans — Thu, 30 Apr 2009 08:22:23 +0000

Twitter. Everyone is doing it. Social media has reached the masses.

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. They just won’t go away, despite the trendiness of the web.

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up [...]

Social Media and the Impact on Sponsorship

taracoomans — Wed, 11 Feb 2009 23:29:11 +0000

I read today’s IEG with enthusiasm today. I was looking for some inspiration, some excitement. Something beyond the “how to get more business” articles that myself and thousands of others are writing right now.

Everyone is writing those articles because it is definitely top of mind. What do we do to stand out? How do we [...]