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strategy Archive
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The Hard Questions of Social Media
Posted on November 10, 2011 | 3 CommentsWhile using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should... -
YES YOU CAN Measure Social Media
Posted on October 21, 2011 | 2 CommentsEven though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. Here’s the thing: I’m... -
6 Things To Empower Your Social Media Campaign
Posted on September 20, 2011 | No CommentsWhat’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires... -
What to learn from the Mashable 5 social media marketing successes
Posted on June 22, 2011 | No CommentsLet’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of... -
What I learned from my Mom about social media
Posted on May 5, 2011 | 2 CommentsMom’s are full of advice. Along the way, we begin to realize that were actually right about a lot of it. And alot of Mom’s advice is about realtionships too.... -
What should you outsource in social media?
Posted on April 20, 2011 | 6 CommentsLast week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and... -
What’s your social currency?
Posted on April 4, 2011 | No CommentsPhoto credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. 48.2 Million users on YouTube. Ever ask yourself why they are there? Hold on. Before you answer –... -
Successful Blogging for Small and Medium Businesses
Posted on March 29, 2011 | 2 Comments(Picture Credit : Maria Reyes-McDavis) So you want to start a blog? Or someone said you should so your considering it. Blogs for business are an outstanding tool for business,... -
A Thousand Little Cuts of Social Media – A Kaizen Approach
Posted on March 24, 2011 | No CommentsYou’ve probably heard the phrase “The best way to accomplish a large goal is to break down into small manageable tasks.” The idea holds water, or soda or a Belvedere... -
Book Review Wednesday: Wikibrands: Reinventing your company in customer-driven marketplace
Posted on March 23, 2011 | No CommentsIts hard to keep up with all the books coming out about social media for business. There are so many layers to this topic that entire (worthy) books have been...
