Would you rather have 100,000 Twitter followers, 95% of whom don’t RT, @mention or even acknowledge you or 2,000 who hang on your every word and identify with your tweets in a passionate way? True, in either case, your REAL fans are likely to be in the mix, and your job is to identify and [...]
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I was reading an interesting article today about digital advertising. Essentially, the article supposes that the reason that TV and radio still get larger budgets than digital is the ability to tell a story. Telling a story is the most important aspect of branding. Give people something to relate to. Its true, you can’t tell a [...] So you’ve decided to dig in, you realize that social media isn’t going away but you really don’t have the time or inclination to learn an entirely new marketing genre. But every where you turn, someone claims to be a social media expert. How can you tell them a part (besides the huge swing in [...] 10 days after the original posting, I’ve updated my open letter to reflect current efforts on behalf of BP. Dear BP Marketing and PR team- Its been a rough couple of weeks, hasn’t it? Your strategic marketing plan is in the hole, giving way like an oil gusher to emergency disaster response. Suddenly, issuing press releases is [...] |
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