Akamai Marketing Archives

Gowalla vs Foursquare who will win the hearts of marketers, techies and users?

Geolocation is the “site” of a big “turf” war forcing marketers and techies and users to take sides.
The two apex companies in this segment right now: Gowalla and Foursquare are taking shots and keeping their developers up all night. Both of these games have users embracing games/applications with increasing enthusiasm. Meanwhile techies and marketers are [...]