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I was reading an interesting article today about digital advertising. Essentially, the article supposes that the reason that TV and radio still get larger budgets than digital is the ability to tell a story. Telling a story is the most important aspect of branding. Give people something to relate to. Its true, you can’t tell a [...] More and more people are jumping into social media. As a practitioner and social media advocate, I think its great. The more people in social media,the better it becomes. Sort of. I mean, we’re now to the point where social media users are being inundated by the mundane. The challenge for most businesses though is what [...] Now that Facebook CEO has recapitulated his “Transparency is the default” stance on the world’s largest social media site (with more members than there are US residents), will the discussion about privacy die down? Geolocation is the “site” of a big “turf” war forcing marketers and techies and users to take sides. |
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