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Trends Archive
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When does social media backscratching currency lose its value?
Posted on May 25, 2011 | 6 CommentsSites like Namesake and Connect.me are encouraging people to identify those they trust in the social sphere. What's more important, quality or quantity and how is it determined? -
What should business be doing with the new conversation websites?
Posted on May 19, 2011 | 4 CommentsAs if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.... -
Klout – What’s it all About?
Posted on April 11, 2011 | 11 CommentsOver the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the... -
What the ComScore Digital Year in Review means for small biz marketers
Posted on February 9, 2011 | 1 CommentWell, its official. If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information... -
New stats show social media and events marriage still solid
Posted on December 21, 2010 | No CommentsSocial media and events have so much in common: they bring people together, they have the potential to inspire and most importantly, both have story-telling potential. Really these two forms... -
11 social media trends for 2011
Posted on November 9, 2010 | 6 CommentsLook how far social media has come! Our baby is growing up! Here are my predictions for trends that will matter in 2011. Listening: Now hear this (ironic, right?!): Listening... -
Digital Storytelling
Posted on July 13, 2010 | No CommentsI was reading an interesting article today about digital advertising. Essentially, the article supposes that the reason that TV and radio still get larger budgets than digital is the ability... -
Its all about the content
Posted on June 15, 2010 | No CommentsMore and more people are jumping into social media. As a practitioner and social media advocate, I think its great. The more people in social media,the better it becomes. Sort... -
Whose job is it to protect our Facebook privacy?
Posted on May 27, 2010 | No CommentsNow that Facebook CEO has recapitulated his “Transparency is the default” stance on the world’s largest social media site (with more members than there are US residents), will the discussion... -
Gowalla vs Foursquare who will win the hearts of marketers, techies and users?
Posted on May 14, 2010 | No CommentsGeolocation is the “site” of a big “turf” war forcing marketers and techies and users to take sides. The two apex companies in this segment right now: Gowalla and Foursquare...
